19 / 03 / 2014

The development of the exhibition, meeting and event industries, national and international marketing best practices and technologies will be the centre of attention at the 5th Russian Conference Exhibition and Meeting Industries as Tools for Enhancing the Competitive Edge and Modernisation of the Russian Economy and the 8th International 5pExpo Forum of the Exhibition Industry, which will both be held on 4-6 June 2014 at Expocentre Fairgrounds, Moscow.  

By tradition, the Conference and Forum will be attended by federal and regional executive officials and lawmakers, delegates from regional chambers of commerce and industry, and major exhibition and meeting industry operators.

The delegates will discuss key areas of development of the national economy, actions to be taken by the state to enhance that development and improve regulatory framework in light of Russia’s active integration into the global economy, as well as schemes and project for regional development and plans for the construction of new exhibition venues. The forum will, for the first time, feature a panel discussion On the framework for a draft law, regulating the exhibition and meeting industries in Russia.

The development of the international exhibition industry and the role of the exhibition business in the process of integration between the CIS countries will be addressed during the round-table discussion Key areas of economic cooperation between the CIS member-countries: challenges and prospects.

As part of the seminar Proper content for a business event: developing, disseminating and assessing its effectiveness industry specialists will talk about key types of content for the exhibition and meeting business, analyze essential principles and technologies of content-marketing through practical examples and case studies, and evaluate the efficiency of promoting events via social networks.

At numerous specialist seminars the participants in the Forum will be able to acquaint themselves with the latest design trends, modern stand design and construction technologies, as well as new mobile applications and information technologies. For exhibition organizers the Forum will offer a seminar Raising attendance at an exhibition. Attracting more target audience: effective practices, cases and trends.

Throughout the open days of the forum there will be a show area featuring live demonstrations of the latest interactive multimedia technologies and 3D solutions for exhibition and meeting industries such as virtual reality and virtual objects, augmented reality, ‘live 3D marks’, and marker and marker-free technologies.

The 5’2014 website: www.5p-expo.com

Press Office Expocentre ZAO